Phetchaburi Showcases "Design × Gastronomy" at UCCN Forum in Shenzhen to Drive Sustainable Creative Economy

Assigned by the Governor of Phetchaburi Province, Deputy Governor Mrs. Wanpen Mangsri represented the Phetchaburi UNESCO Creative City of Gastronomy alongside Focal Point Dr. Kraisorn Srisuwan at the "Designing Taste: Design × Gastronomy" international forum in Shenzhen, establishing a 90-day pilot roadmap.

International Representation at the Shenzhen UCCN Forum On 10 September 2026, as assigned by the Governor of Phetchaburi Province, Mrs. Wanpen Mangsri, Deputy Governor of Phetchaburi Province, served as the provincial representative at the international panel discussion “Designing Taste: Design × Gastronomy — How Design Helps Gastronomy Roots” in Shenzhen, China, joined by Dr. Kraisorn Srisuwan, Focal Point of the Phetchaburi UNESCO Creative City of Gastronomy, alongside UCCN delegates from Shenzhen, Songkhla, and Phuket.

Integrating Design to Elevate Culinary Heritage The forum emphasized that design extends beyond aesthetics to value creation, cultural storytelling, and consumer experience enhancement. Phetchaburi presented its vibrant gastronomic ecosystem while fostering city-to-city partnerships with Shenzhen in smart retail, technology, and design exchanges.

90-Day Action Plan and Pilot Projects To achieve concrete results, Phetchaburi is appointing a Design × Gastronomy committee to roll out four 90-day pilot initiatives:

Design × Gastronomy Lab: Co-developing contemporary products and packaging for 15–20 local enterprises.
Gastronomy Routes: Launching 3 culinary tourism trails (Town Sweets, Community Ingredients, Coastal Seafood).
Premium Gift Collection: Creating high-end eco-friendly gift sets for MICE and official delegations.
Chef Experience & Traceability: Pairing chefs with local producers with QR-code digital traceability for ingredients.